You may be wondering, “What does an article about becoming a celebrity have to do with real estate in Vancouver?” A lot, as it turns out. After all, selling real estate is all about branding and marketing a property, gaining people’s interest, and encouraging them to trade their money for the benefits the property offers. The same holds true for any product or service; you have something to offer and want people to be willing to exchange their money for what you’re selling.
You may notice that, in any given industry, in any given city, there are certain entrepreneurs or business people who make a name for themselves. You know their names, their faces, and in some cases, you may even have memorized their phone number set to a catchy tune. Some use cheesy (but memorable) TV or radio ads, while others make their mark in more subtle, but equally-memorable ways.
Depending on your industry and the positioning of your product or service, you can use a range of approaches to engage with your community to build a memorable and celebrity style brand.
Celebrity style also means servicing various sports & entertainment celebrities living in the Vancouver area, own a vacation home or invest in real estate in Vancouver market.
In the past 15 years I managed to build relationships and gain trust in business with various celebrities in their own right who are HNWI not only Canada but, worldwide. So, what does it take to become well-known and respected in your industry? Here are my Top 5 Tips for Becoming a Celebrity in Your Industry:
Associate Yourself with Brands of Similar Stature
If you’re aiming for the higher end of the market, you’ll want to associate yourself with brands who cater to similar markets. Take a look at high-end hotels, car manufacturers, and fashion brands and take cues from how they approach their brand messaging and advertising. For better or worse, image plays a big part in the first impressions we make, so make it one that resonates with your ideal customer.
Cater to the Right Audience
The way you brand yourself and the approaches you take to gain more visibility will depend on who your intended audience is. Brand visuals and messaging aimed at families with small children may be very different from those intended to attract wealthy corporate moguls. Know the audience for your product or service, and market yourself accordingly.
Become an Expert in a Niche Market
Those who want to stand out as a go-to expert in a particular market are not afraid to bill themselves as specialists in a specific niche. Generalists try to be everything to everyone, and thus miss the opportunity to create differentiation. Determine what you do best - and what you enjoy! – and focus on making your mark in that area of your business. One of my areas of specialty is downsizing.
Get Involved in Your Community
Community involvement is a great way to create relationships with new people and build rapport and trust. While it may not bring you customers directly at first, when you show up regularly and see the same people again and again, they get to know you and will begin to refer friends and family when they know someone who’s looking for the product or service you provide.
Attend Industry Conferences and Networking Events
Getting to know the movers and shakers in your industry is a good place to start to build your own profile. What are they doing to get people’s attention? Learn from their experiences, and tailor your approach to fit your personality and business strategy. Attending national and international conferences related to your industry will give you the opportunity to meet people in your industry who may become key contacts for you later on.